AI Product Strategy & Commercialization
LLM integration roadmapping, AI-powered personalization and discovery architecture, go-to-market strategy for AI-enhanced products, and competitive positioning for AI-first capabilities.
Summit Fractional Advisory LLC
Senior product leadership, without the full-time hire.
Boutique fractional executive advisory for B2B SaaS. We embed with your leadership team to set product strategy, modernize with AI, and execute complex platform transformations with rigor.
$32M+
ARR managed
$20M+
M&A value created
12
Major releases in under 2 years
2x
Double-digit YoY growth
Areas of Expertise
Seven disciplines, one operating partner.
Subscription & Revenue Growth
Subscription model architecture and pricing optimization, packaging and bundling strategy, premium tier and add-on development, retention and upsell frameworks.
Product Platform Transformation
Enterprise platform modernization roadmapping, legacy migration to modern SaaS architectures, portfolio rationalization, and post-acquisition product integration.
Product Delivery & Program Leadership
Roadmap development and execution, complex initiative delivery, Agile transformation, cross-functional coordination across 20+ stakeholders, release planning and GTM execution.
Product Leadership & Org Building
VP/CPO recruiting and onboarding, product org scaling and restructuring, team capability building and mentoring, matrixed leadership frameworks.
Market Research & Competitive Intelligence
Voice of customer programs, market sizing and opportunity analysis, competitive landscape mapping, and product-market fit validation.
Project Management
End-to-end orchestration and execution for critical initiatives, milestone planning, risk mitigation, cross-functional coordination, and governance frameworks that keep complex delivery on time and on budget.
Retainer tiers
Scaled by access, ownership, and impact — not hours.
Move fluidly between tiers as your needs evolve, matching the level of leadership required to accelerate product velocity and unlock revenue growth.
Tier I
Project Management
Inquire for pricing
- —Project scoping and charter definition
- —Milestone planning and timeline governance
- —Risk mitigation and issue escalation
- —Cross-functional coordination across teams
- —Status reporting and stakeholder visibility
Complex delivery kept on time, on budget, and on strategy.
Tier II
Executive Advisory
Inquire for pricing
Strategic clarity without operational lift
- —Everything in Project Management
- —Monthly executive strategy sessions
- —Product and GTM review and feedback
- —Roadmap prioritization guidance
- —Asynchronous access for rapid decisions
Clear direction and confident decision-making.
Tier III
Product & Strategy Partner
Inquire for pricing
Direction plus selective execution
- —Everything in Executive Advisory
- —Co-ownership of the product roadmap
- —Market and competitive analysis
- —Alignment across Product, Engineering, GTM
- —Monthly KPI and performance reporting
Increased momentum, alignment, and execution clarity.
Tier IV
Fractional VP of Product
Inquire for pricing
Leadership of product organization and business strategy
- —Everything in Product & Strategy Partner
- —Leadership of product organization or pods
- —Management of PMs and cross-functional teams
- —Board-ready executive narratives
- —Ownership of product KPIs and roadmap velocity
Accelerated delivery and stronger cross-functional execution.
Tier V
Transformation Partner
Inquire for pricing
Outcome ownership and transformation leadership
- —Everything in Fractional VP of Product
- —Ownership of a transformation outcome
- —Embedded leadership across the org
- —Change management and adoption strategy
- —Optional success fee tied to outcomes
High-impact transformation with multi-million-dollar upside.
Selected work
Outcomes already delivered.
Law.com Platform Redesign
The largest redesign in company history — delivered on time and within budget, driving double-digit subscription growth.
Premium Research Product Launch
Built and launched a $1M ARR add-on supporting 40+ major law firms and institutions.
AI-Powered Personalization
Shipped summarization and personalization features saving users 65+ hours annually.
Cross-Functional Leadership
Led 20+ stakeholders across product, engineering, data, UX, and GTM to execute a multi-year platform strategy.
Client perspective
Trusted by executives who need results.
“Chris brought the executive clarity we needed. In months, he re-aligned our roadmap, sharpened our AI strategy, and helped us close our largest enterprise deal to date.”
Former CRO
Revenue & GTM Leader, B2B SaaS Platform
“He doesn't just advise — he executes. Chris led the most complex redesign in our company's history, kept every milestone on track, and delivered double-digit subscription growth.”
Former CEO
Board Advisor, Legal Intelligence Platform
“Chris stepped in as a true operating partner. He rebuilt our product delivery cadence, coached the team, and gave our board confidence in the product strategy.”
Former COO
Operations & Product, Professional Services SaaS
How we work
Strategic Advisory
6–12 month embedded fractional leadership
Project-Based
Launches, transformations, M&A integration
Delivery Leadership
Acting Head of Product for time-bound initiatives
Executive Coaching
1:1 product leader development
Workshop Series
Alignment, roadmapping, Agile transformation
Let's talk
Ready to transform your product strategy?
Whether you're scaling a subscription platform, modernizing with AI, or managing a critical transformation, let's explore how we can work together.
Principal
Chris Plapp
Fractional VP, Product & Business Strategy
Phone
(516) 659-3071Location
Melville, New York